ASHEVILLE, N.C. (BP) -- The Motion Picture Association of America (MPAA) last week celebrated the 50th birthday of the movie rating scale, which started as an attempt to ward off censors and became a part of the collective consciousness of U.S. moviegoers. The organization released survey results showing that 91 percent of American parents were familiar or very familiar with the G, PG, PG-13, R, and NC-17 classification system, and 95 percent thought it was helpful.
"We could point to many factors behind the ratings' success," MPAA CEO Charles Rivkin wrote in an open letter. "But the clearest one of all comes directly from its founding mission: to maintain the trust and confidence of American parents." Read More